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Customer Devoted | Customer Loyalty & eCommerce AgencyHome Resources Services Menu Toggle Market positioning Digital experience Customer Experience About Projects Contact Blog Search for: Integrated customer relationship marketing We are a full stack customer insight, customer experience and CRM agency in London. We build brand loyalty, maximise customer lifetime value and customer retention by fusing customer insight with CX and CRM. The ROI Of Persuasion 34 scientifically proven psychology hacks you can use to accelerate your marketing return on investment Pricing strategies to increase sales and purchase size Psychology hacks to improve website, social and video ROI How to use psychology to improve the customer experience Get the playbook now Find out moreAccelerate your digital performance Strengthen Capabilities Keeping up with customer’s changing expectations, steering through digital disruption whilst also achieving growth targets is the challenge brands face. We provide training to help organisations strengthen their innovation capabilities, digital return on investment and customer retention. MoreTransform Marketing We help brands increase the effectiveness of their customer acquisition, engagement and retention initiatives by developing differentiated value propositions, customer experiences and innovative marketing automation programmes. We empower brands to unlock full customer value. MoreWhat are you trying to achieve today? Innovate and capture market share Brands operating in fiercely competitive markets need to strongly differentiate their offering in order to persuade browsers to become buyers. By knowing their competitor’s weaknesses, emergent market trends and identifying their customer’s unmet needs, brands can develop product innovations and optimise their brand strategy to become the brand of choice among their target customers. We help brands develop value propositions and market entry strategies that are validated with customer insight and optimised with competitor and market intelligence. Find out moreAccelerate digital return on investment Brands can accelerate their return on investment by benchmarking their digital performance and identifying how they can optimise digital channels, marketing messages and advertising targeting. In addition to digital performance benchmarking, we help brands optimise their targeting, channels, messages and sales journeys using scientifically proven persuasion techniques from the field of neuromarketing. We also reduce repetitive marketing processes with AI driven automation solutions that enable brands to drive operational efficiency and progressively decrease customer acquisition costs. Find out moreDeepen brand loyalty and customer relationships In cluttered markets with many competitors, the customer experience is the key brand differentiator and driver of customer loyalty. Customer experience is the strongest predictor of customer retention levels and it is also nine times cheaper to retain a customer than acquiring a new one. We help brands retain their customers for longer by building delightful customer experiences and rewards based customer loyalty programmes that increase average order value and customer lifetime value. Find out moreOur client heritage Retail & Ecommerce Retailers now have a vast collection of customer data and the ability to operate across multiple channels and geographies. We have worked for many years with retailers to maximise the commercial value of their customer data and streamline their customer experience with the use of CRM, customer loyalty and customer experience management programmes. SAAS Software as a service businesses have limitless opportunity to scale globally but this expansion is largely defined by their customer’s satisfaction levels. By modelling usage patterns, engaging lapsed customers, reducing churn and actioning customer feedback, SAAS platforms are able to retain market share by ensuring that their service matches the ever changing needs of their customers. Travel and Hospitality The traveller and hotel guest experience are highly dynamic and complex to measure whereas guest’s expectations have heightened in recent years. The opportunity for airlines and hotel groups is to build a single-customer-view that empowers them to deliver personalised offers and tailored experiences that surprise, delight and retain their guests for the long term. Financial Services Complex regulation such as MIFID II, PSD2, GDPR and Open Banking has completely transformed the scope and nature of how financial services brands can engage with their customers. Paradoxically, the emerging fintech landscape has demonstrated that customer experience and product innovation is of paramount importance to the customer. Innovating the customer experience holds the key to retention. Testimonials Hannah Dwyer Global CRM manager Hawes & Curtis The team helped Hawes & Curtis with our digital & e commerce strategy. We were delighted with the professional can do attitude and would recommend working with them.” Tom Evans CEO BleepBleeps Immensely talented and knowledgeable in growth marketing, marketing automation and all things digital” Harshad Hardikar Managing Director Ogilvy One A deep knowledge of digital enables James to consult on a holistic basis. Being detail focused and results orientated, he is also able to get involved every step of the way on projects and deliver high quality to clients.” Richard Marshall CEO Pall Mall Barbers I have worked with the team over the past few years – their strength lies in their ability to develop actionable consumer insights , get under the skin of the customer and the competition to develop competitive advantage.” Nakul Pathak Commercial Director Diageo I worked with James for almost 2.5 years while I handled Smirnoff at Diageo. James essentially helped set up our entire digital marketing effort. James is indefatigable and diligent. I truly applaud him for this and for showing me perspectives that I would otherwise have missed.” Madeline Penton Co Founder & CEO ICPlan Totally transformed our business. I would highly recommend Customer Devoted to anyone, whether start-up or fully established business to 10x your marketing and sales success.” Latest Thinking The ultimate retail media mix: Build a top performing mix to grow your ROI According to a report published by Business Data Platform, Statista,... Read More James Sandberg 03/10/2019 How to build a B2C marketing funnel to drive your sales on autopilot A B2C marketing funnel is a different animal to the... Read More James Sandberg 03/10/2019 Ultimate up selling strategies that maximize customer basket size Upselling can ultimately increase your revenue, improve customer satisfaction and... Read More James Sandberg 28/08/2019 How to enrich customer experience with gamification and build deeper, richer customer data As kids and adults we rely on our competitive spirit... Read More James Sandberg 28/08/2019 © Customer Devoted Limited Company Number 10458141, registered in England And Wales. 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